The Carrot — Benson High Landing Page
Pro-bono project for Benson High School's Design & Construction Academy.
What Is This
A one-page landing site to promote advertising in The Carrot — a student-designed Benson business directory / magazine produced by graphic design students at Benson High School (Omaha, NE). This is the third edition.
Eric is on the advisory board. The landing page gives businesses a place to learn about ad opportunities and submit an inquiry — replacing the current PDF-only outreach.
Key Details
| Detail | Info |
|---|---|
| Contact | Annie Butler — annie@bffomaha.org |
| Ad deadline | April 1, 2026 |
| Distribution starts | May 1, 2026 |
| Stack | React + TypeScript, deployed on Vercel |
| Notion doc | Design Brief |
| Notion queue | TBD — get link from Eric |
| ChatGPT transcript | Original conversation |
Ad Pricing
| Size | Price | Dimensions |
|---|---|---|
| Logo only | $100 | — |
| Quarter page (H) | $250 | 6in x 3in |
| Quarter page (V) | $250 | 3in x 4.5in |
| Half page (H) | $500 | 6in x 4.5in |
| Half page (V) | $500 | 3in x 9in |
| Full page | $1,000 | 6in x 9in |
Files
| File | Purpose |
|---|---|
| 2026-03-18-prd-the-carrot-landing-page.md | Draft product requirements document for the landing page MVP |
| 2026-03-13-design-brief-for-the-carrot.md | ChatGPT transcript — discovery conversation and wireframe |
| The Carrot Ads (1) (1).pdf | Current PDF flyer used for ad sales outreach |
| ChatGPT Image *.png | Wireframe mockups generated during ChatGPT session |
Core Concept
The current flyer explains what The Carrot is but doesn't sell why a business should care. The landing page needs to close that gap:
- Community alignment — support Benson students
- Local exposure — distributed free throughout the neighborhood
- Benson culture — be part of a publication celebrating the area
Open Questions
- Exact print run / circulation numbers
- Distribution locations (confirmed list)
- Yearly vs. quarterly cadence
- Do students design the ads or do businesses provide artwork?
- How do advertisers pay? (Stripe, invoice, check)
- Form submissions route to Annie or someone else?