Hearts & Fire — Quote Summary
Project: 2026-019
Client: Hearts & Fire (contacts: Tahnee & Lori)
Date: March 18, 2026
Proposal PDF: 2026-019_Hearts&Fire_Proposal.pdf (also in Google Drive: Drive/Business Development/_Proposals/4. Quotes Sent to Client/Hearts&Fire)
Pricing
- Total Hours: 153
- Hourly Rate: $225
- Proposed Total: $34,425.00
Payment Schedule
- At signing — $13,770.00
- Upon 50% completion — $10,327.50
- Upon project completion — $10,327.50
Statement of Work
Branding (40 hrs)
| Line Item | Hours |
|---|---|
| Discovery (Q&A, kickoff, internal research) | 6 |
| Strategy (competitor analysis, color, personas, positioning, purpose, attributes, messaging) | 8 |
| Logo & Brandmark (moodboards, 3 concepts, 2 revision rounds) | 20 |
| Visual Identity System (logo specs, color, typography) | 6 |
Brand Assets (12 hrs)
| Line Item | Hours |
|---|---|
| Collateral (signage mockup, product hang tag, 3 social posts, email template, 2 revision rounds) | 12 |
Website (86 hrs)
| Line Item | Hours |
|---|---|
| Strategy (flowchart, blueprints) | 4 |
| Content (audit, organize, messaging strategy) | 4 |
| Wireframes (layout modules, 2 revision rounds) | 14 |
| Design (up to 5 unique pages + shop/checkout, 2 revision rounds) | 20 |
| Front-end Development (responsive build) | 12 |
| Sanity CMS | 12 |
| Lightspeed Ecommerce (catalog, cart, checkout, shipping, search) | 12 |
| SEO (keywords, meta, redirects, social cards, sitemap) | 4 |
| QA & Launch (browser testing, soft launch, go-live) | 4 |
| Training Library | 3 |
Admin (12 hrs)
| Line Item | Hours |
|---|---|
| Project Management | 12 |
Scope Exclusions
- Website hosting (client-provided)
- Plugins with recurring fees (client-paid)
- Content (text, images, videos) unless noted — including stock imagery
Key Details
- Timeline: 90-120 day production
- CMS: Sanity
- Ecommerce: Lightspeed integration (synced with in-store POS)
- Fixed bid — quote is the final cost unless client requests extras
- Maintenance: Optional, starting at $450/quarter
- Potential rename: "The Heart Department" (per Notion notes)
Notion Pages
- Project hub:
326ac980ec1d8146aca5f94838968978 - Branding & Strategy Session (March 3):
318ac980ec1d81b1a89dda0ebf9030d5 - Project overview:
326ac980ec1d8160a72df7be5ad76789