Client Content — Pending Additions

Source: Google Doc from Chris Gorga Link: https://docs.google.com/document/d/1YEhElkqTArKuKboOEQNNdcz6X_VwaLpRDKZE2D_TWms/edit Received: 2026-04-17 (in-person content review meeting)

This is the content the client gave us during the April 17 content-review meeting. Next to-do: work through this and get it onto the site.

Main Page

Logo

• Modified logo for better fit at the top
• Eric can alter the logo — noted

Hero Toggle / Carousel Images (x5)

• Deck, Pergola, Fence (Exist Green)
• Cantilever deck (Lafayette — showcasing railing)
• Panel fence with pickets (Ach)
• Panel fence with lattice top (Fontenelle)
• Regular Woven Cedar (Exist Green)
• Woven Dog Leg (Kimball)
• Smokeless fire pit (Radler)
• Pergola, bench, table (Peters, Daylight)
• Arbor (Gross)
• Planters (Kokrda)
• Retaining wall? (TBD)

Brief Mission Statement — options

• "Love where you live"
• "Unique solutions for unique problems for unique people"
• "Outdoor spaces designed to last"
• "Be the envy of the neighborhood with a fresh landscape, updated deck, and a new fence"
• "Let's create something beautiful"
• "Here at Root Structure, we want you to reclaim your outdoor space. Provide privacy with a custom fence, shade with a pergola, or … with a custom designed garden for both vegetables and all season colors."

Pictures below mission (x3)

• Deck, Pergola, Fence in rain (Exist Green)
• Pergola, bench, table (Peters, Daylight)
• Something showcasing gardening

Category Preview Images (x6)

• Decks — Lafayette with railing
• Retaining Walls — best pic (TBD)
• Fences — Woven dog leg, Kimball
• Landscaping — backyard view of fountain (Peters?)
• Pergola — Exist Green without deck?
• Workshop — Chicken coop with home view

Sample Testimonial (base of page)

"Have known Peter since he was in high school! He has done wonders with our flower beds and a difficult slope." — Wanda G.

Reach out for more testimonials: Gross, Kimball, Shearer, Kokrda, Hosford

Our Work (goal: 6 per category, 3 for Landscaping)

Decks

1. Lafayette with railing
2. Cantilever deck, pine
3. Deck cedar, stained
4. Floating deck, Exist Green
5. Floating deck, pine, Tara
6. (TBD)
7. (TBD)

Retaining Walls

1. Curved small block (Lambrecht old)
2. "Shitty client" curved odd-size blocks
3. Caged rock (not us but possible)
4. Gilaspie with vinyl fence
5. Madhaven large blocks
6. Gromak with flagstone

Fences

1. Woven dog leg (Kimball)
2. Alternating picket (old Lambrecht)
3. Panel with lattice top (Fontenelle)
4. Panel with closed top (Ach new)
5. Vertical slat 2x2 (Pearlman)
6. Horizontal design (Shearer)
7. Woven double (westside area)

Landscaping (3 images, staggered with statements; temp pics — waiting for gardens to bloom)

Images: - Flagstone and succulent garden - Flagstone and perennial garden - Native bed 2

Statements: 1. We are passionate about gardening and providing our clients with a landscape they can be proud to have. Whether starting from scratch, complimenting an existing flower bed, or a complete transformation of that unsightly area of the yard, we are equipped to find what will work best for your unique space. 2. Take the stress of yard work out of your life. Let us take care of mulching, soil amendments and addition, weeding, as well as problem solving for common garden issues. 3. As gardeners we feel the connection to the planet and a desire to incorporate native and pollinator friendly plants to your space. We also recognize the importance of growing more fruits and vegetables at home and have experience adding edible plants to the landscape in an appealing way, be it raised beds or creating a food forest in your backyard. The future is in our dirty hands.

Pergola / Arbor

1. Attached to fence (Fontenelle)
2. Arbor arch (Gross)
3. Updated photo of Drea
4. Holst pergola with flagstone
5. Formanek planters with pergola
6. Updated photo of SJ, Fourstenau
7. Updated photo of Kimball driveway

Workshop

1. Chicken coop with home view
2. S. Hosford Table
3. S. Ach Mailbox (new)
4. Gross Mailbox
5. Raised Beds M. Gorga
6. Trellis Bench Cedar (SJ, Fourstenau)
7. Fountain (Kimball)
8. Sunbeam (Exist Green)

Caption note: Brief description/caption for each picture. Formula: Specificity, Location, Differentiator.

Meet the Team

(Already implemented 2026-04-17 — see commit a6387bd. Order: Chris, Sebastian, Peter, Jonathan, Reuben.)

• Peter — Owner / Plant Manager. Omaha native who grew up surrounded by avid gardeners. When he's not working in the dirt, Peter enjoys cooking and traveling as much as possible.
• Sebastian — Owner / Carpenter. Originally from Valparaíso, Chile, Sebastian relocated to Omaha where he found a passion for woodworking. Every year he continues to create and find inspiration working on new projects.
• Chris — Owner / Carpenter. Also an Omaha native, splits his time between Nebraska and Colorado, where he's been a ski instructor for almost 2 decades. Chris is passionate about being outside, which he carries into his work in both locations.
• Jonathan — Plant and Mow Manager. Works mainly in landscaping and with mow clients but assists in all areas. Also born and raised in Omaha, Jonathan loves to be active outside playing basketball, kayaking, and biking.
• Reuben — Project Supervisor, Break Manager. Reuben is a very attentive observer, making sure work is done promptly and correctly. However, his main focus is always on the possibility of obtaining a treat of any type.

Why Us

Images

• Maybe different from project photos
• Show some community engagement: BFF, City Sprouts, Exist Green, Omaha Parks Foundation

Copy

Headline: We believe you should love going home and enjoy where you live.

Client driven We work with intention with each client to execute an agreed upon plan to completion.

A small team with big impact We are present at every step of the process from design and implementation to maintenance.

Integrity Clear communication, transparent timelines, and work you can appreciate for years to come.

About

Statistics

• Years experience — 5 years as a formal company
• Emphasize local — ⅔ grew up in community
• Percent satisfaction — 100%
• Thousands of feet of fence, dozens of pergolas, countless garden transformations, etc.

FAQs

When do you send a bill? For most projects we send a bill upon completion. For regular maintenance work, we bill at the end of the month.

How can I pay? We accept checks, cash, as well as a business Venmo.

Do you require a deposit? For our larger projects, yes we ask for a deposit of half the estimate. Being a smaller company, this is necessary to help offset material costs.

Do you have lawn care service? We do. Send us a message to get a quote.

How do estimates work? We generally would like to look at the property in person. Then we'll be able to send a formal estimate within a week or less.

Are you licensed and insured? Yes, we are both licensed with the City of Omaha and the greater Douglas county.

Todo checklist

Phase A — done 2026-04-17

• [x] ~~Update Meet the Team~~
• [x] ~~Add Jonathan's profile photo~~ (attachment 332)
• [x] ~~Download logo BLACK + COLOR variants~~ (in project-notes/rootstructure-images/logo/)
• [x] ~~Replace placeholder FAQ content with the 6 real FAQs~~
• [x] ~~Populate FAQ page to show all 6~~
• [x] ~~Populate About stats block~~ (4 stats)
• [x] ~~Populate Why Us module content~~ (3 blocks + hero copy)
• [x] ~~Populate Landscaping section~~ (3 projects with client copy)
• [x] ~~Populate Custom Fire Pit category~~ (4 projects — category now visible on Our Work)

Phase B partial — best-guess Our Work picks (done 2026-04-17, Eric to curate)

• [x] ~~Our Work Decks: 3 best-guess additions~~ (now 6 total: Cantilever Pine, Deck Cedar Stained, Floating Deck Pine + existing 3)
• [x] ~~Our Work Retaining Walls: 2 best-guess additions~~ (now 6 total)
• [x] ~~Our Work Fences: 2 best-guess additions~~ (Alternating Picket, Horizontal Slotted — now 6 total)
• [x] ~~Our Work Patio Design/Pergola: 2 best-guess additions~~ (Arbor Arch, Pergola Pine Flagstone — now 7)
• [x] ~~Our Work Workshop: 3 best-guess additions~~ (Chicken Coop, Raised Beds, Mailbox — now 8)
• [x] ~~Add Wanda G. sample testimonial~~ (featured on homepage + added to rotation)

Phase B remaining — Eric picks from Drive (visual selection required)

• [ ] Review best-guess Our Work picks in admin, curate/reorder if needed
• [ ] Modify/adapt the logo for top-of-page fit (in-progress as Todoist card "Logo refinement (design task)")
• [ ] Pick final mission statement from the 6 options
• [ ] Main hero carousel: pick 5 from Drive candidates
• [ ] Mission area: pick 3 images
• [ ] Category preview: pick 1 image per category (6 total)
• [ ] Write captions per image using "Specificity, Location, Differentiator"
• [ ] Reach out for more testimonials (Gross, Kimball, Shearer, Kokrda, Hosford)

Phase B partial 2 — done 2026-05-07 evening

• [x] ~~Slot 9 new Drive photos into Our Work~~ — 4 replacements + 5 new entries; mailbox dupe + Workshop Project / Chicken Coop dupe cleaned up. Workshop now 8, Retaining Walls 8.
• [x] ~~Build hide_from_public toggle for project categories~~ — Custom Fire Pit hidden as first user. Term-level ACF, all listings filter, direct URL still resolves. (Commit e4ee724.)
• [x] ~~Replace category pagination with AJAX Load More~~ — categories now render 12 per page with a centered Load More button. (Commit 6cb5aec.)
• [x] ~~Why Us community engagement → link_list module + 6 partners~~ — see commit 9ff6ae5 and the Apr-23 update section below.
• [x] ~~Mock 2 Landscaping page variants~~ — /work/landscaping/ (grid) vs /landscaping-statements/ (3 photos with statements) for Chris's team to compare.
• [x] ~~Add favicon~~ — leaf-icon crop on brand-cream, 1024×1024 source. WP auto-emits 32×32 / 192×192 / apple-touch-icon link tags.
• [x] ~~Confirm Jonathan headshot~~ — byte-identical to attachment 332; no swap needed.
• [x] ~~Build in-site Training Guide~~ — /training/, password-protected, 8 topic tabs (Projects / Categories / Team / Testimonials / FAQs / Homepage / Building Pages / Troubleshooting). (Commit 9b74a6e.)
• [x] ~~Strip hardcoded Our Work testimonial~~ — Derek S. quote was baked into template-our-work.php; removed so editors can use the testimonial flex module instead. (Commit e12b9b2.)
• [x] ~~Editability audit~~ — full punch list at CLIENT-EDITABILITY-AUDIT.md; 3 follow-up Todoist cards filed (Theme Settings options page, WP nav menu conversion, testimonial fix — last one already shipped above).

Phase C — needs Chris

• [ ] Source "Woven Dog Leg Kimball" fence photo
• [ ] Source Pergola photos: Drea, SJ/Fourstenau, Kimball driveway (updated)
• [ ] Clarify Mailbox: Gross vs Ach — are they distinct files?
• [ ] Source "Deck, Pergola, Fence in rain" (Exist Green)
• [x] ~~Source community engagement photos~~ — Chris's 2026-04-23 doc comment: skip pictures, just link out to BFF, City Sprouts, Exist Green, Omaha Parks Foundation, Sheltering Tree, Tri-Faith Community. Now a Why Us implementation task, not a Phase C blocker.
• [ ] Confirm "Shitty client" curved odd size blocks + Gilaspie vinyl fence — do we have them?
• [ ] Confirm canonical email: footer says hello@rootstructure.com, contact + SEO say rootstructureomaha@gmail.com. Pick one before the Theme Settings options page goes in.

2026-04-23 update from Chris

Email + folder share: Chris dropped a "Website Photots" folder (18Jwg7MqlyBUipsUurTT4CykOQ_Vb2e-3) with 9 replacement photos for the previously-red/missing items. He noted: "we don't necessarily need all of them, I'll let you decide what fits best."

Folder contents (map to Our Work as best fits): 1. Floating deck/pergola/woven/cedar #2 — Decks or Pergola 2. Mailbox, cedar.jpg — Workshop (Ach or Gross — needs clarification) 3. Pergola, pine, cantilever deck, composite — Decks or Pergola 4. Pergola, trellis, cedar — Pergola or Workshop 5. Retaining wall, alternating block size.jpg — likely "Shitty client" curved odd-size blocks 6. Retaining wall, large blocks, sienna.jpg — likely Madhaven large blocks 7. Woven, deck boards, cedar, stain #2 — Fences (woven double, westside?) 8. planter and pergola with trash cache — Pergola or Workshop 9. Trellis in garden box — Workshop or Landscaping

New doc comments (2026-04-23): - Landscaping section — Chris's business partner wants two mockup variants: one matching the Our Work page format, one with 3 pictures + interleaved statements. ✅ Mocked by parallel agent 2026-05-07 (Todoist card moved to Complete) — awaiting client selection. - Why Us community engagement — replace pictures with links to partner sites (BFF, City Sprouts, Exist Green, Omaha Parks Foundation, Sheltering Tree, Tri-Faith Community). ✅ Shipped 2026-05-07 via new link_list module (commit 9ff6ae5); 6 partners populated on Why Us. Sheltering Tree URL corrected to shelteringtreecommunity.org (commit dfc0bb8). Exist Green URL is behind Cloudflare bot challenge — worth a manual click-test in a real browser.

Apr 17 separate share: Jonathan.JPG (1JMop67egHID95hn1ZzHlhM2LLfkiayZj) — ✅ Verified 2026-05-07: Drive file and WP attachment 332 are byte-identical (matching SHA-256). No swap needed.