Damn Video - Homepage Pricing UX

Decision Summary

Replace traditional pricing grid with a guided recommendation flow that: 1. Asks simple questions (no jargon) 2. Recommends a plan with confidence 3. Shows the math (transparency builds trust)

The Flow

Step 1: Video Count

"How many videos do you need?"

Option Maps to
1-2 Starter or Creator
3-5 Creator
6-10 Studio
10+ Agency

Step 2: Site Traffic

"How busy is your site?"

Option Estimated daily visits Bandwidth multiplier
Just starting ~100/day Low
Steady traffic ~1,000/day Medium
Busy ~5,000/day High
Very busy ~10,000+/day Very high

Step 3: Recommendation + Explanation

┌─────────────────────────────────────────────────────┐
│  Creator Plan — $10/mo                              │
│  ✓ Plenty of room for your needs                   │
│                                                     │
│  [How do we know?]                                  │
│  ──────────────────────────────────────────         │
│  You said: 3 videos, steady traffic                │
│                                                     │
│  Our estimate:                                      │
│  • ~50MB average video × 1,000 views/day           │
│  • = ~1.5GB/day → ~45GB/month                      │
│  • Creator includes 250GB — you're at 18%          │
│                                                     │
│  You've got headroom.                               │
└─────────────────────────────────────────────────────┘

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Key Design Decisions

1. Reverse Pricing Psychology

Instead of "here are 4 plans, figure it out" → "this one works for you"

2. Show the Math

Expandable "How do we know?" section that: - Shows their inputs back to them - Reveals the calculation - Displays percentage of plan used - Builds trust through transparency

3. Both Technical + Layman

Why This Works for Each Persona

OCP Mary (Non-Technical)

Need How this addresses it
Confidence she picked right "The website told me this is enough"
Board justification Can screenshot the math
Fear of overpaying Sees she's only using 18% — not oversold
No jargon overwhelm Questions are in plain English

Agency Dev (Technical)

Need How this addresses it
Speed Quick 2-step flow, done in 30 seconds
Validation Math confirms his instinct
Trust "These people get it" — transparent, no BS
Client setup Fast enough to do for a client and move on

Current Pricing (Reference)

Plan Videos Bandwidth Price
Starter 1 100GB $5/mo
Creator 3 250GB $10/mo
Studio 10 500GB $25/mo
Agency 20 1TB $50/mo

Open Questions (For Later)

  1. Upload-first variant: Still an option to explore — upload video first, get real file size, even more accurate recommendation. Adds sunk cost psychology.

  2. "Coming from Vimeo?" entry point: Separate flow for Agency Devs who are explicitly escaping Vimeo complexity.

  3. Calculation assumptions: Need to nail down the bandwidth math (average video size, views-to-bandwidth ratio).