CenterPointe × Grain & Mortar — Discovery Call Transcript

Date: 2026-05-07 11:00 AM CDT Duration: ~60-75 min (estimated from word count) Source: Granola — https://notes.granola.ai/t/fa959a1b-68c3-4c26-bfeb-489b264fe474-008umkv4 Attendees: - Eric Downs (G&M, Technical Director) - Kristin DeKay (G&M, Operations Director) - Marin King (CenterPointe, Marketing & Communications Manager) - Megan [last name unverified] (CenterPointe, VP of Development) — not on calendar invite, joined via Marin's account

Note on transcription quality: Granola uses speech-to-text. "Me:" = G&M side, "Them:" = CenterPointe side. Speaker attribution within each side is not preserved. Misheard terms flagged in the takeaways doc.

Verbatim transcript

Me: He said. Two people knit. All. Them: Hello. Hi. I'm Kristin. It's nice to meet you all. Desktop needs input manager with Centerpoint. Nice to meet you. And I'm Megan. I'm the vice president of development. Great. Me: Afternoon ladies. I'm Eric. I'm our technical director. I'm the one that was emailing you this week. So good to meet you. Them: Can I ask a very important question before we get started? Who does your tattoos? Me: Mostly Dave Koenig. Them: Okay. Me: Who. S. A studio now called the oak, which is in Downtown Omaha. Them: Okay. Me: He was at 10th Street Sanctum for a long time. Them: Yeah. I'm looking for a new artist because mine. Me: So. Them: Became Muslim, and so she can no longer tattoo. So. Me: That's a deal breaker. Yeah. Them: Yeah. And, I mean, I cried because I love her so much, so. But I get it. Me: It's good because whenever somebody asks him why he's like, are they asking because they want to go? Good. I'll never go to that person. Or they ask him because they want to go to that person. It could go either way. It could go either way. Them: And she was so good, and I liked hanging out with her, you know, when you sit for four or five hours. So. Me: Yep. Yeah. Credit goes to Dave, so. But yeah, thank you. Them: Perfect. Thank you. Me: Got it. Well, I'm going to let Kristin kind of kick us off and. But I. We did a little research here this morning, just kind of trying to understand who you guys are. But we'd love to understand more and see how we can help. So turn it to Kristin. Them: Yeah. Typically, I would have emailed you back, but I was out of town, so Eric was grabbing my emails, but, yeah, I'm. I'm our operations director. I kind of manage the business development side of things and operations for the company, and we're just for people. We're a small team. Eric's our technical director, like he said, so he develops all the websites that we build. And. And Mike is our creative director. He designs everything. And then we have brook, our producer who kind of supports us all and does a lot of different things, whereas a lot of hats in terms of content and design kind of layout stuff as well. So, yeah, it's great to meet you guys. I'm curious kind of what brought you to us. We just started working with Lincoln family or family service, Lincoln. Know if that came, if you guys came to us from this. Me: So. Them: Or. No, we. Not from them. We are familiar with them and do have some overlap, but no Megan, actually, I think, found you guys from a Google search, actually. So I guess I'll start with how familiar. Are you familiar with Centerpoint or not really. We'd love to kind of hear about it from you. Yeah, I'll give you a quick overview of Megan. Feel free to jump in if I'm missing anything. I apologize. Being wonky, but I'm here. I just shut my video off. No worries. Okay, so we are a nonprofit health and well-being organizations. We're in both Lincoln and in Omaha. We do primary care crisis response, street outreach, housing, mental health and substance use. So we've been in. We started in substance use about 53 years ago and kind of realized that, you know, mental health is really a key piece in a lot of people's journey with substance use. And then as we, we grew to serve more people, we realized a lot of people need other services, such as primary care, housing, all those kinds of things. So we really grew from there. So majority of our services are in Lincoln. However, we've recently been expanding in omaha. So we do have a short and long-term facility at Omaha. And then we recently started outpatient in October as well. So we have a pretty, so many programs that we recently did a kind of newer site development with fire spring, who is our current web provider about three years ago, I want to say, and everything's fine. It's just that we started looking at new options because due to federal funding we just learned, we have to have different website accessibility requirements. And there was a fee associated with fire spring. To do an audit on that. Not counting any, you know, additional things we needed as well from there. So the site was built with desktop needs input. Requirements in mind. However, it doesn't currently have any of them. So we're just kind of thought it was a good opportunity to kind of look and see what our options were and if we wanted to stick with fire spring, if we wanted to go elsewhere, but staying local was something we were. For sure trying to prioritize. Yeah, that's great. So, so then just to clarify then, would you be, if you were planning to move, would you providers, would you be wanting to build a new website? Is that what kind of is on the table for this conversation or what, what are your thoughts there? I think that's something we would for sure be interested in hearing more about. Okay. Gotcha. Because I do think, you know, more and more people, I think people don't are nervous to pick up the phone, especially around the work that we do. And so a lot of times people will, you know, go to social media or our website first. You know, if they're seeking services for a friend or even themselves. So I think ensuring that we have a website that. You know, folks can navigate easily is hugely important. And there's, like, some wonky things, like the donation button and things like that that they don't seem to want, that we can't get quite get figured out with them. And I'm, I always, you know, I do think I just got back from a national conference on health and well-being and, you know, I think that there's some cool things that we could do just to make our website now just more inviting for donors, but the individuals that we serve. So it is hard, though, to capture, you know, 40 programs, right? Like, that's where I think a lot of the struggle has been in the past, is that we have so many programs that it's like, how do you kind of keep organize this in a way that's not overwhelming to people? Like maybe people who are seeking services or people who want to donate things like that. So we do want to have like a healthcare focused website. However, we also want to have some avenues that we can tell stories and have that emotional pull as well. Yeah, absolutely. I'm taking notes. That's so if I'm delayed, I'm just making sure I capture that. I think that's, that's really good context. I think, you know, in looking at the site, it does feel a bit dated. And I think that there's a lot that we could do to kind of improve the user experience, the journey that the user goes through, you know, as they're going on the site, as they're landing, really making it super clear which path they need to go down, you know, because a donor versus someone who needs your services, they have two totally separate agendas. Right. And so making sure that it's easy for both of those audiences to get where they need to go and get there quickly is really, really key because I don't know if you've heard the stats, but, like, you only have a couple seconds once somebody lands. And so it is crucial that the site is laid out in a way that really captures, you know, captures them and helps them to get where they need to go quickly. So I think that there's a lot of opportunity that we can see here to kind of reorganize and provide some clarity in terms of the structure itself. I think the story aspect is huge, especially for donors. That's telling the story of why, why their dollar is going to be, you know, or how their dollar is going to be making an impact is, is the biggest thing for a knowner. Right. Like, they want to know why, why to give. And so I think that's really important as well. However, I see what you're saying with the challenge of you want a healthcare focused site, but also sure that we don't lose, you know, our other key audiences. So for sure, I hear you there. I would ask, so you said you have, did you say you have 40 programs? Yes. Yes, that's a lot. Okay. And then what is considered a program? Megan, I don't know if you want to take that one. But I guess so. That's a hard thing of how we break it down, but. So we have three main umbrellas, which would be like our community response. So that's like crisis response, street outreach. Those are all programs within that umbrella. And then we have outpatient programs, which could be like primary care outpatient therapy support groups, things like that. And then we have residential care also. So we have multiple residential facilities. So those are all like different programs like short term, long term. Gotcha based on that facility. So. Okay, that makes sense. So, for example, if I were, if I needed to come in and have my women's annual, you know, like appointment, that would be like a program that you guys would offer, or is that a primary care for outpatient services? So, like, and then if I'm, if I'm homeless and I need some support to get, you know, my immediate needs met, that would be a community response, kind of that would be under kind of that. Yeah. Yes. Yep. Under street outreach in there. Yep. Gotcha. And then if I'm, like, getting, if I'm, like, in transition, like, between homelessness and, like, maybe I found a job, but I don't have a home. Like, you guys would maybe help me. That's, like, the residential aspect of it, is that kind of. So go ahead. Oh, sorry. Residential is if you need a higher level of treatment than, like, an outpatient can provide. So that's when you live there, but you're specifically getting treatment for either mental health substance use or both of them. Gotcha. That transitional piece of when you're kind of looking for housing, but you're trying to get out of living. If you're on shelter or something like that, we do have, like, case management. Which is technically outpatient service, and they're helping connect you into housing and things like that, getting you on that list and helping those applications and things like that. We do have housing programs as well. Which is under. What is very unique about CenterPoint is we did go through a CO transition last year, our CEO of 40 years. Retired. We have a new CEO. And, you know, there was when, so I've been there two years, and everybody's like, everybody knows about CenterPoint. And people know of center point, but, like, they don't understand the depth in breadth. Right. So, like, we've had a veterans program for many years and people don't know that we have it. So, you know, also, like, for me, as the fundraiser, right? Like, forever needs retelling pieces so important. But also, I think, you know, I understand, I, I get the health care focus, too, but, like, if you see someone that has had a little bit of a similar journey to you and they've had success at centerpoint, those stories mean as much to someone looking for services as they do our donors. Yeah. Yeah. Like, Megan and I ran into someone last night when we were working an event, and we're like, do you know, do you know anything about Center point? And they're like, oh, are you a rehab facility? So that kind of seems to be the main, at least in Lincoln, the main thing people think of, which is not incorrect. It's just we have a, we have the full service continuum of services. And I would say in omaha, we are not very well known. Yes. Yep. We've only been in Omaha about five, six years. And we kind of took over a contract from Catholic charity. Yes. Thank you. We're sandwiched in between Sienna, Francis and the tiny house project. Yeah. We kept your same name, and then we added outpatient services there in October. So that's pretty new. So we're kind of just more trying to push getting our word out in omaha more now this year as well. Gotcha. Are you a faith based organization or affiliated at all? No. Okay. And that's the other thing that really sets us apart is we are not a 12 step organization. We are an evidence-based model. We believe that 12 steps is a tool, but that is not something that we use for folks. So we are really trauma informed, harm reduction, which basically means like everybody gets a voice in their own journey. It's not a blanket approach to how we serve folks. Okay. Yeah, I'm just going to try and I'm thinking about, actually was thinking. And I don't know how familiar you guys are with, like, AI and just, you know, just really change the landscape in the last however many months. But I don't know. I was just thinking it'd be really cool if there was a way for people just to land on a site and for them to be able to, like, tell, like, you know, type in, like, what they're experiencing. And then for them to get, like, curated response from, you know, from Center point on the different programs that could fit their needs potentially. I don't know. Eric's the guy for technology. That you say that, because at the national conference on mental wellbeing, there was 5, 000 folks there in Denver, and AI was a big focus, and we have talked about they actually met with an AI company last night to use on the back end for our billing. But we've talked about doing something like that on the front end, too, because, you know. Yes, we have 240 employees, but when we are serving 6,300 people a year. You know, it's a lot. Right. So I think introducing something like that would be amazing. And I do think it helps people. For me, as someone who loves AI, I know it's bad for the environment. I say that because Marin's environmental science person, and I love AI, but she. But, you know, I think it does help people because sometimes it takes away that initial fear. Of talking to someone. Right. Because it's scary asking for help is scary, especially for a lot of the folks that we serve or the family members that are coming to us because they're terrified and scared for their loved one. Yeah. Yeah. I, I think when it's, when it's complicated like this, right, it's, it's, you know, ideally, you know, if they're in crisis, obviously, like, they need to be speaking to a human, you know, or if, you know, for some reason they did start chatting with, you know, this supposed total idea that I'm, you know, envisioning here. But if they did start, like, maybe chatting with, you know, an agent and, and they were in crisis, like having the right responses to get them over to a person as soon as possible or whatever, or, you know, you know, that scenario aside, if it's just, you know, I'm struggling with this, you know, till. Like, somebody types that in. It's like they have no idea. Like, they don't know. They're not going to search through all the menus and all the things. Overwhelming. That's, you know, then that takes a lot of, like. Left brain cognitive effort. To actually find, you know, the right program and the right thing and reach out to the right person. That might be. That might be out of reach for them. You know, if. If we're being honest in certain scenarios. And so maybe just making the on ramp super easy, you know, could be something to consider, you know, with a new website build. Yeah, I totally agree. I think that is a struggle that we face if people don't know how to navigate it. They also don't. Most people don't know what program needs input. So usually it kind of, you come in, you do an intake, and then we kind of review maybe what level you, what, what programs would make sense for your situation. So it's not necessarily people are like, I'm interested in this specific program. They don't really, I think a lot of people don't come in knowing that. But I think it's also confusing the fact that we have multiple locations. Is a little confusing for people. So if you like Google Center point, our, I think our main two do come up. However, there is, we have like housing and we have 14 different facilities. And like multiple residential treatment facilities that, like, aren't where you would come in and walk in necessarily. It would be more you do an intake in or outpatient and then, you know, we get you over there. But I think that's confusing as well. We do have a 24 7 crisis line. So like you said, maybe if someone was in crisis, that could be something that, like, pops up right away, but. Yeah. And like we also run the local and Lincoln, the 988 as well. I mean, so there's just so, so if you call 988, you're going to get someone from Center Point. I mean, there's just so much. So and even as a fundraiser, like, trying to talk to a new donor, you're like. Let me just tell you a little pieces, right? Like, yeah, I don't know people. Yeah. Or like, how much do you want to know? How many years? For sure. Well, so here's the good news. Like, we're pretty good at organizing really large amounts of content. So we've done this before. I know there's a lot of programs. There's a lot of things that you guys do, but this is sort of. This is sort of right up our alley to figure out how to structure a site in way in a way that makes sense for people to navigate it. It's a fun and exciting challenge for us. And we've done it in multiple different industries and different nonprofits that we've worked with and with large amounts of resources or programs or service offerings or maybe all of the above. And so how we do that is we have a process, and I'll just kind of go quickly through it. But what we, what we do is sort of broken down into four parts. So strategy, wireframes, design and then development. So in the initial stage, that strategy phase, we're going to be learning all about the organization. It's just part of it is discovery. And then we work on a site audit where we're going to go through the current site to determine what content is there. So content, meaning text and imagery and all the things that you have. And then we're also going to be working on the flow chart, which is a big piece to the strategy phase. And what that is, is it's a big map. Of all of the pages that exist that will exist on the new site and the key goals of those pages. And it's really just a big overview bird's eye view of everything and what we're doing is we're really trying to zoom out and take a look at it and say, okay, well, we don't need this page. We don't need this page, but we do need these pages. Here's how we're going to structure them. The, you know, here's the home page. You know, here's the programs page. I'm just saying, for example. And then here's all the different programs underneath. Here's the ones that are nested underneath that. So it's a really helpful planning tool. That's really the first step into getting organized with the, with a site like this. And then the next step after that would be wireframes where we lay out all of the actual layout. You know, it looks like it's starting to look like a website. The pages are laid out with boxes and text. We're not doing any branding or having any fun design at this point. It's just so that we can figure out the flow of content. How we're going to take people through the site, the journey that we're taking people on. It's a big stage for presenting new ideas, you know, hey, what if we had this? What if we had that? What if we did a video here? What if we did a slider here, you know, to explain blah, blah, blah, you know, so we're working it all out in wireframes. Then the next stage after that, once wireframes are done, then we'll move into design, where we take the wireframes and we design over top with all of the fun stuff, the colors, the illustrations, iconography, we're inputting photos and videos and really getting everything looking like it should for a website. Right. And then once the design is finalized, then we move into development, where we actually code the site in HTML and CSS. We implement the content management system, meaning that's a way for you to edit your site without having to call a developer. It'll just be able to log into an online dashboard and then edit the site on an ongoing basis once it's launched. And then once it's ready, we'll soft lunch, which means it's already from our end. We send it to you to review one last time, and then we launch it on your server. So it's kind of a little bit long winded version of our process, but, but essentially you can kind of think about it in those four steps. Nothing you have to remember at this point, but just, I just explained that now just so you have an idea of how we get from this site to the new one. So you kind of briefly mentioned this, but we do edit our website kind of a lot because we just have so, you know, staff positions changing, leadership changes, program changes, all that kind of stuff. So would you say that the back end of this is pretty easy to edit content regularly or. Yeah. What are you using now? So we have fire spring right now, so I don't know what they're, they might have a proprietary CMS, but, yeah, we use. Me: Yeah, it's. Proprietary. They're not. They're not using anything main Market. Them: Yeah. Me: So. Them: My guess, I haven't seen what the dashboard looks like, but I'm guessing it will be much easier than what you're used to. WordPress is what we use. It's sort of a gold standard for a site like this. We, we build custom on WordPress. So essentially what that means is you've probably heard of WordPress and you, your mind might be calling up like an, like a template, like, oh, that's a template site or like a, you know, copy and paste sort of thing. But what we do is we use word presses engine, but we build or we design and build custom using WordPress's engine. So essentially you have a totally unique front end. So that means the design and everything that's front facing. And then the back end is WordPress. It's powered by WordPress, so you have all of the editability, you know, capabilities that you, that you need. There's a drag and drop editor, so you'll be able to create new pages using the modules that we build for you. So modules are like these little blocks. So if you're like, we do a lot of events and we want to have an event module. Well, then we, we design it exactly how we want to design it, and we code it. And then it's in the back end so that anytime you do an event, you can be like, I want my events module, and then you're gonna, you can place it in whatever page you want, and then you can have the event there. And that's just an example. I don't know if you do have insert, but we have a lot of event next Thursday Outdoors and it's the only day it's supposed to rain. So if you have any connections to weather gods, please ask for no rain and Lincoln next week. So. Oh, man, that's a bummer. Hopefully, you know, this time of year, things change, like, on a dime. It's gonna be great. It's gonna be perfect. It's gonna be great. So my other question, like I said, the main kind of reason we started this process is because of those change and accessibility guidelines we need as we are, we get Medicaid funding, so we're largely funded by the government. So I think it's the wcag guidelines. Is that kind of, like, built with this in mind? Or. Yeah, I'll let Eric take that one. He's the technical guy. Me: For you guys as we would. So this is a. I don't know how much you know about this. It's extremely boring. Them: To be honest. Me: It's. Yeah, it's extremely boring, but it's extremely important because this is. It's the long and the short is. It's, you know, accessibility no different than you would have handicap ramps and, you know, rails in the bathroom for any type of disability. It's effectively the equivalent for a digital experience. Right. So, you know, we're. We're, you know, Be an inclusionary. And so the United States has been sort of oddly. Lack sadaisical about enforcing the rules, whereas other countries like the EU have been very, like, tight about it to the point, like, if you put something up and. You're from there, the government will come after you. So the United States has given a little more Grace about it, but they're getting. They're getting more strict. Especially when it comes to things that. So they don't really. There's not a lot of power for them to mess with, like us because we're an individual company. So what the government, though, can do with you guys is they can hold funding. And so they have leverage. So they have been started implementing that across the country. I've not heard any stories of them being overly aggressive. But likely. So I don't want to scare you, but I'm just going to shoot you the real straight stuff, because no matter who works on your site, you should resolve this. Is. You guys, you guys, at least from what I can find, you guys fall in the bucket. Your deadline is like in four days, right? Is that correct? Them: Yep. Me: So here's the thing is, like, realistically, the government's not going to come knocking on your door tomorrow. They're not going to pull your funding tomorrow. But they might start to tighten the belt. Eventually. I don't know that answer. And this is just going off my experience from what I know about it because I keep track of it for our clients. Realistically, what generally happens is out of the blue, you will get some sort of letter from some sort of lawyer with somebody suing independently. And these are jerks. They do this, right? They usually pick on. So, like, if you know anything about, like, Westboro Baptist, right? Like the church that was like, they were specifically going after companies and people just because they will make a point. Them: Cal forever needs input. Me: Right. So playing Parenthood, whatever. And there's people like that that are just bad actors. Those are usually the ones that. Are coming after you. And so what they're doing is they propose a lawsuit because they say, well, you're not compliant. And we went on your site. It's a whole sham and it's stupid. So that's, that's kind of the world that, what, that you're in. And now there's just a kind of a formal marker for the government. So the reality is that could happen at any time to any of us. So what the, what you, what you need to do is basically get to the level where you can just sort of squish that as a worry. So what you're not falling into compliance, that's essentially what it means. Getting into compliance means exactly what it means, which is sort of pushing the right buttons and making the right adjustments. And what it means practically is like things like making sure that there's proper color variation, making sure that there's a way to navigate the site if you're visually or hearing impaired, making sure that there's a way to stop any motion. So, for example, the video that auto plays, you should be able to stop that from it autoplane automatically because that can cause seizures for people. Them: Right? Me: Blah, blah, blah. There's basically a long list. And no specific order of a bunch of things that need to happen to make that. Go, okay, cool. You're compliant. Right? So the audit that they're proposing is essentially to find out where the misses are. Right. That's the same thing I would do, to be honest. I would go, I can see a few things right off the top, but we'd have to dive into your code to see what they are. That problem is never going to stop. Right? Like, there's, there's no sort of always be an ongoing component to it. Meaning if you added something new to your site in the future, like a plugin or a bell or a whistle. You would need to sort of re-audit, right, and go, okay, is this, is this good? Most of the time they are. So you kind of have two, two things. What we need, you need to get, you know, up to compliance, and then you really need a partner that can, like, be with you, like, long term to kind of watch that. You know, maintain compliance. If it's done right out of the gate to answer your question, your very first question, Marin, is like, it should be effectively compliant out of the gate. That's what we would do. Now, there's two ways to do it. You can either do it completely inside of the site without any helping tools, we'll call them. Can take longer. Because we have to build everything in that specific way. For example, the, we have to build a button that allows you to stop that video from playing. Normally we wouldn't have to do that if we didn't need to be compliant. So that's one way to do it. The other way is to use an add-on there's something, there's a company called accessibility. And they make a plugin, essentially an attachment that goes onto your website that essentially. Takes care of solving those problems. Now, it, it does work pretty good. I mean, most of the time that's enough. We'd probably want to double check to make sure that whatever government funding you guys were seeking or, you know, currently getting that, that was a, that fell into the appliance with them. It should. I don't see why not. So. Yeah. As far as their price point for doing their analysis, I don't think it's that crazy. I think the bigger thing I would probably be interested in is, like, what's it actually going to take to get there? Because it could be 1600 bucks to do the audit, and then it could be sixteen thousand dollars to write. Like, I have no idea. Right? Like, I don't know how much. So they, they, you know, they, they have a proprietary system, so there's two routes. It could either be much faster for them. It could be much slower for them. I don't know where you're at in the bucket list. They, they specifically build sites for nonprofits. So realistically, every nonprofit they have on the roster that's getting government funded now has this problem. So I don't imagine what their backlog might look like. So anyhow, I'm gonna stop there because that's a lot of stuff. I don't want you to feel overwhelmed. There's a solution there. That's why people like me and viral spring exist is like, this is 100 solvable. I just, I just want to, I just feel like because I know this, I should tell you this. So you're just aware as a business of, like, where your standing is and what you do with that, of course, is, is up to you all. So what questions can I answer for you first before I, we move forward with any other questions? Them: I guess so. Yeah, that has seemed what the information we've gotten is the audit is pretty standard, good price, but that's the problem is we don't know then how much everything would be after. And I think we kind of talked about these other things we wanted from the website. Anyway. So it was kind of like, do you really want to invest all this money in when we don't know how long we want our website to be like this anyway kind of thing? So it just kind of spurred these conversations on. And we found out maybe like two weeks ago we were included in this. So that's why this is a very short notice. Me: Yeah. Yeah. No, I understand. Them: About. Me: I, I didn't take it as you're being ill prepared. I take it as what most people get, which is this type of regulatory stuff comes, tends to come up. And here's the thing, honestly, no disrespect to fire spring, but, like, if we were about to fall out of compliance and it was a tax regulation, I would expect our accountant would let us know that. Them: Oh, no. Yeah. Me: Right. So, I mean, there's a representative on your behalf in this matter. Which hopefully let you know plenty of time ahead of time. So, yeah. That said, right. So whatever, we can absolutely get it compliant. I mean, it can't be done by Monday, clearly. So we can absolutely solve that problem and have a long-term plan in place to keep you compliant because that's, it's, this is not going to go away. This is what the state of the union is now. Then probably more exciting. The fun part of this conversation is and also execute all the, like, great ideas that you have. So the things that Kristin mentioned, all doable, you know, there's some caveats working in anything that. Is advisory or deals with many sort of physical or mental health component. We have to tread lightly about the way we communicate and the answers we can give people. Right. But that's not, it is, it is doable. We just, you have to, you know, sort of have some precautionary things. You know, the goal would be that we could be alerted anytime there was any sort of real elevated crisis that could just pass to a person right away, and we would just bypass. But as far as the, and you guys have a lot of programs, that's for sure. I think that, again, Kristin and I already kind of mentioned this, but, like, I think organizing just your who, what, why, when, where really well is super important? I mean, we work with a lot of nonprofits, and there's this, you have this sort of dual track that, you know, we're talking about, which is you have donors and you have whomever your target audience is, and that's a hard one to accomplish because you have two paths and you want something from both of them. I think this could be much more, this could be much organized, much more sort of. Any useful manner to whomever those two audiences are. Yeah, I don't, I don't know. I think there's just a good opportunity. I'm not familiar with what the dashboard looks like. The dashboard experience. You know, if you spend a lot of time editing it, it's worth doing it right. So not only do we build these all custom, but we also provide, and I don't know if Kristin mentioned this, so if I'm repeating, but we provide training videos, which are Loom videos, it's literally us, brook, our producer walking through the dashboard of your site going, here is how you update the blog post. You click it and she shows every step. They take a long time for her to record. And so the point of that is, for one, not only it is very user friendly already, but if you're ever stuck, it's right there. But more importantly is if Megan, for example, is in charge of the website and Megan gets promoted and she's no longer in charge of the website and somebody else comes in, how do they know how to manage the website? And not like, oh, M3 will teach them when she has time, whatever, but, like, Megan doesn't have time for that. We need to get him, they need to learn fast. So that's what it's for, is basically to hand off to other team members when that happens to make sure that as, you know, in three or four or five years from now, let's be honest, you're probably going to have a different team. So how is that team going to maintain that site, especially if you're updating on a regular basis? Because if not, you know what the alternative is? They sit stale and stagnant and people look at them. They go, they're not doing anything. You're not active, and then they're not going to donate and they're not going to participate. And now we've affected your business. So, yeah, I mean, that's. I, I, to be honest, I think this seems actually really straightforward. I think you have a lot of opportunities here. So I don't know, Kristin. What did, what did I miss? Them: Well, I'll just pause since, you know, just to make sure. Do you guys have any other questions for Eric on the technical side of things? Not right now. No. Awesome. Me: No. Them: Yeah. I was just going to ask a couple quick, like kind of scoping questions for the site. So how we quote things out is we just try to do our, our best to understand the full scope, and then we provide a fixed bid. Me: Nny. Come here. Them: So we'll provide, like, a statement of work with the cost and the timeline and all the things. And then line items for all the things that we would plan to include in the new site. That way you guys know exactly what the plan is, exactly what you're getting, what you're paying, all the things. So I was just going to ask if there's any other technical requirements for the site. So, for example, does your site integrate with any other software that we would need to be aware of? Does it connect with anything on the back end? Other than just editing the content? And being able to do that? Does your site do anything else for you? Technical. Think. What. On. The, I guess the fire spring, does fire spring also handle the donation side of it, too? So we'd have to figure that out, Marin. They do. So they're. Like, I think it's nelmet who's. Like. They're, I don't know if they're related or what the deal is, but they are payment processor for donations. So that's connected with them. And then they also, it's not like a separate site, but we can do, like, event registrations and things. Through our site. So that would be important for us. But we could connect it to blackball because I think there's a way that black bud could be our payment processor. Yes. And, well, so they, at one point, like years ago, we were using MailChimp as, like, our way to send Mass emails and then just, like, did not like that. So at that point, there was, like, an integration where if someone, like, went and signed up, like, I want to be on your email list and get communications from me, it would just automatically put their email into that platform for us. So we're not. Like, uploading contacts all the time. So now that we've moved to, so razor's edge black bodies are like donor database, and that's where we send all of our, like, mass marketing emails. We have to, we get an email when it's like someone on your site said they wanted to be on the email list, and we have to manually add them in. Which we do not want to do that any longer. Yeah. Me and I are the only, like, fundraising and marketing. It's just us on our team. So anything that can make our lives easier is appreciated. Yeah, definitely. I feel like Eric's done this, like, a hundred times. So he's. He's good. At all of this. Me: Yeah. I mean, we almost, almost all the nonprofits like black mods, you're kind of your jam. So, I mean, you can automate all that stuff. It. Just. Somebody has to know about it. And, I mean, one of the challenges, too, traditionally, and I don't know this, again, I'm just speaking with what I know is. But when you have a proprietary system, like, so when somebody, like, fire spring bakes their own system, it is really hard to just add one off requests. Right? Because that's the same system they're using for every nonprofit. So if you guys go, hey, we want our, this to connect to that. And they do it. Then they sort of have to do it for everybody, which is a bigger deal. When you have a one-off custom site, which is the way we approach it. On purpose. We can just do whatever makes sense. We don't, we're not constrained by, oh, but, like, the guardrails of the software that we provide are this. And so, you know, usually what you end up in that scenario is you need, you would at least need a good amount of your customer base to be asking for XYZ feature, and then you'd go, sure, we'll roll it out. And then guess what? Now you guys get it. Though. You just pull out all those tops and you just go, what, what do you need? What fits your workflow? Like, what services do you use? That service changes next month. Okay, great. We swap it out for one that still works equally as, you know, flawlessly. So, yeah, none of the, none of those are issues at all. So payment provider, I mean, realistically, I mean, nelnet is your, is a payment provider. So, like, you could probably work with them outside of that. Most payment providers are more than happy to maintain a relationship. Them: Okay. Me: You already have the account. You just go, we're not running it through the lens of fire spray anymore. We just need our own account. I mean, all those things are just conversations with. And if they're not the right provider, there's multiple other providers like stripe that would probably be in line in terms of cost. And since you guys are a nonprofit, you probably get some sort of, you know, benefit there of cake max. Them: But it would be nice if we could somehow integrate blackball because that would remove a step, hopefully for Marin and I like to inner donor. Like, when people newsletters, you know, like, because that's just another added step, too. Me: So. Yep. Them: A very large workload for very small teams. Yeah. I think they have that option. Me: So. What. We. Yeah. So. Them: I guess I'll ask. Me: In what we do just to put your mind to ease is if, if it makes sense, you know, and you guys, you know, would like us to give you a quote for what it would look like for us to do it. I'd probably just either ask for, like, a quick login or at least some sort of screenshots or just point me in the right direction because I am familiar with blackbaud and what I would do is just kind of confirm we can do that so you don't have to. I'd be like, we can do, we can defenditively put it inside of your quote and go, we'll make this integration for you so you can see it and know it to be true. Right. Them: Okay. Me: Yeah. Them: We can. We can figure that out. So how long does it usually take? Like, what's the timeline for building a custom site and launching and all that? Yeah, great question. You know, truthfully, it varies because there's a lot of variables, and the main one is, like who, what kind of what, what type of client are we working with? Are we working with someone who's going really quick? Are we going with somebody who, you know, is going to take a little longer? So I would say, you know, not knowing how your organization is structured and how many levels of approvals and all of the things I typically quote for something like this, I probably quote, like, maybe 120 days. So, like, a four month timeline. It could go faster than that if you guys want to get on your roller skates. If, if you need a little bit more time, you know, if when we send out the flow chart or the wireframe and design all of those things, if we, when we send those out, you're like, okay, we need a couple weeks to sit on it. Like, that's, that's going to slow some things down just because that's the natural order things when you take a while, so. And not to say that it's all on you, but I would say that we, we can typically accommodate, you know, faster timelines as long as our clients are willing to, to do that as well. Okay. I do think. Like, Megan mentioned, we're a small team. However, this is a priority given the accessibility noncompliance. But we do and our CEO will probably want to be involved as well. And kind of signing up, signing off on all these things and. Yeah. So, of course. You know, like, if what we kind of were told in previous convert previous conversations about the accessibility, if they know that we're working on it, you know, we might get our hands slapped, but we're not gonna, you know, it's not going to be, like, such a big deal, but if they're kind of, if we're blowing it off, right, and they would come to us. But, yeah. Eric, is there an option to use accessibility for, like, a little bridge of time, like on their current site? Or is it since it's with fire spring, we can't access that? Me: That is a good question, which I actually looked into that this morning already. The answer is gray. So one of the things I do know fire spring often offers can't speak is. The ability to add in some injection code to your header and footer, which is pretty normal. And that would be where it lives. So according to fire spring's documentation, there should be an option there. Now, I've never done it on this, their site or this one. So in theory, yes. That said, it would definitely be a crutch. And I would probably still want to do it. Right. The gray area is. That. Pretty much what I said earlier, the, the, the government might not accept that as a viable enough solution. Them: Right? Yeah. Yeah. Me: I, I don't know that this is, this is where it gets hyper, hyper specific as far as, like, specific ADA things. You might hit 99 of them and there might be one percent that accessibility doesn't do as well as they would prefer, and they might say, nope. I mean, you know, but we've, we've, we've done the same thing with a building before in the fire, in the fire marshal has gone, you know what? It's a little gray, but you passed, right? Like they might do that. I don't know that answer. So, yes. Them: It could be. Me: Here's what I would need to know that I would need to log in. I could look and then I could tell you. Them: Okay. Kell forever needs input. And it could be temporary. You could just kill it off after, you know. Me: Yep, you, you would pay for it. You know, I'm sure there's, I think there's monthly. There is monthly. So you could just pay for it month to month. Until we got you out of the danger zone. Them: Something they would add for us is that how that works. And we. Me: They could. I, we also could. Them: Perhaps. Oh, okay. I didn't know you could add that on, like, our existing. Okay. Me: Yeah. I mean, you know, that, that's a little bit more gray area. I'd probably, that'd be something I probably, we'd probably just discuss what that, like a miniature relationship would work. Probably what we do, honestly, is like, I would just say, like, you just pass by the hour to kind of help out with a quick fix. You know, if you wanted us to do it. If not, you could ask them. Again. They, they might, I'll say this. They might not be so inclined to do that because there's not a big financial gain for them. I'll say that. You can, you can do what you want with that. Them: Great. Me: Right. Them: Go. Yeah. And I was just thinking, you know, if we could add that in the meantime during this four month period or, you know, building the site, like, we could help you get that. Me: Yeah. Yeah. Them: Tracking code from accessibility on the site if it was available if we could do that. And have access to it. On your current site just to give you some sort of a bandaid and it might get you, like 90 of the things covered just for this time period. Again without any, without a guarantee from us that you, you won't get dinged from, you know, whoever. But. Yeah. I'm sort of like a risk. I'm always like, what's the least amount of risk? We are, like, largely funded that so we don't want to take many risks in this, I think. Also, we've had a lot of other guidelines from them as well, like when it comes to language. We've had to, we need to be very careful with the language we're using on our website. So we have a list of words we're not allowed to use anymore. So that would probably, we've implemented that already in our current site, but I would want to make sure we do that as well. Just make sure. Yep. Yeah. This reminds me of we've built like a banking website before, and it's just like there's so many regulations with financial, you know, you just have to follow all those regulations. Fund. Me: Wait, Marin, can I ask a question on that? So there's a list of words and phrases that you can't say. Tell me just a quick snippet on that. Them: S. So one of them is harm reduction. We're no longer allowed to say that, which was like a big part of our model of care. Which that one doesn't make a whole lot of sense for us why we're not allowed to maybe Megan knows more about it than I do. But, like, let's be honest, I'll just be frank about it. It came from the new administration. Yeah. So, like any, there's different words around diversity we can't use. God, I'm trying to think specifically. I can send you the list that they read so much. Yeah. So, like, I don't, I can't remember. I think we can say lgbtq. I can't remember. But there was like, you can't say, like, culturally diverse or it's basically like we still want to be able to show our values and who we serve, but trying to, like, reword those into a way that still doesn't put us in risk of losing any funding. Me: Okay. Interesting. I've never heard, not heard of this yet. So if you guys are going to put something on the website. How do you have an internal process? Like you, like, have a Google doc where someone reviews the final before it. What keeps that from accidentally happening, I guess is, what's the fail safe on that? Them: We do not have a failure net. So essentially, that was, I want to say, like five months ago, maybe that happened, that it was. Like, I don't know if we. So we're a part of. Like, a bunch of organizations that are also in behavioral health. And the council for mental health and well-being so they kind of provide guidelines for us and other organizations that do similar things for what the federal government is saying we need to do. So it's kind of like, here are the words you're not allowed to say. Here are some possible things you could say instead that still getting up to the website. So she watches for those words. I watch for. So then our chief clinical director sits down with Meg and I says, here's how we're changing our wording for our model of care, things like this. And then we just edit it. And search for it on the website. But I don't. We don't know for a fact that pages that are no longer. That you, that aren't showing, but that can, you know, sometimes people see pages, even though when you can't see that they're showing. And so I guess we don't even know that for a fact. So I feel like there's multiple things that could be a target on our back for funding that we want to make sure are not problems. Me: Interesting. Okay, well, we could fix that for you for sure. So what I would suggest is you should keep that. Your sort of standard procedure, but we can bake in to the site that a page can't go live unless it's been cleared of those words. Them: Oh, okay. Awesome. Me: Like, so, so long story short, I don't want to come into your conversation with other stuff, but Michael, our creative director, me, have been building out something for clients for their brand. So a lot of clients have things they don't want to say, like cutting edge or, like, transformational. It's actually nothing that's illegal. It's just bad, bad term. Yeah. Synergy. Stop saying Synergy. So I, we're working on something internally. Them: Can we also add phenomenal to that list, too, because I hate that word. Me: We can. Yeah. We're working on something internally for our clients to help them maintain their brand guide from the standpoint of staying away from those words. But that exact same functionality would do this. So basically, we have a list of, like, you cannot say this word. And if you do, you can't publish the page. Right. So it's used in AI. Right. So what we're doing is anytime something goes into draft mode, we have a, an agent, which is AI agent, an agent that scans through it, looks for any of those, sees it. Flags it, and then also says, hey, do you want to use this word, by the way? So we could bake into the whole site. For one, anytime somebody writes something, it would gauge against it and it would tell you right there. Right. Real time. This is red. You can't use it. You can't publish the page. We can also set up a scan that if something did get passed, it could go through and look through the entire site and it could gain you back a report either on the dashboard or in an email that goes, hey, here's all your violators. So we could type that, knock that one out right away. Them: Be awesome because a lot of these words, like harm reduction, it was part of who we were and who we are. 15 years. Right. So, or I think maybe trauma informed might be on there. We can't say, like, diversity and you can't see these words, like when we write a federal grant. Like, it's a pain in the butt because we're, it's all of our language. Right. And so, like, we had to re redo our model of care and everything. We had, like, a support group that was specifically for, it was like an lgbtq support mental health support group. But it's like, how do you get that wording across without being able to say lgbtq? So it's like just kind of having to be creative, but also it's like ingrained in your mind these words and terms you have been using this full time. Me: Yeah. Them: That it's kind of hard to not do that. Yeah. Me: Yeah. I mean. Them: Awesome. Me: Yeah, right there. I mean, it's just, it's. Yeah, there's a lot, you know, we're, we're, we're, we're condensating the same boat you guys. We're equally excited about the opportunity that AI has, but obviously there's some, you know, there's negatives, just like everything. But, I mean, you could, you could solve that. Them: Kell forever needs input. Me: And I, I mean, if we were gonna, again, this is, this is only because we build our stuff custom. So we can, this is the type of stuff that we're always working on. Only because of that. We could make this in. It wouldn't even, like, blow the quote out of the water. Like, realistically would probably add, like, another, you know, five hours or something. You would have, like, probably a monthly cost because you would have token cost, which is like those, but it'd be minimal. Like, I mean. If you were above, like, 30 bucks, I'd be blown away, you know? But, like, and that's the difference between, if that's the difference between getting a letter from a lawyer or having your funding knocked off, I'd pay that all day. But anyhow, let's just, you know. So. Yeah. Okay. Well, yeah, that's good to know. Them: Yeah. Oh, go ahead. I was just gonna say, keep thinking of these scenarios, too, because even if we don't include it in this, you know, proposal and say we do move forward, build your site and all the things, like keep thinking of ways to innovate, you know, and help with, you know, keep thinking of the challenges. Because Eric's like itching to, like, create these little with it, you know, to use AI to, you know, help our clients solve some of these workflow problems and potentially funding, you know, like ways to, you know, to make sure your funding is secure. I mean, that's a huge, that's to solve. And so that makes it really fun and meaningful for us. So, yeah, just in the back, you know, in the back of your mind, just as you're working, just think, okay. Yeah, I'm doing this thing. Like, I don't want to do this anymore. Or how could we solve this? And even if you don't have the solution, just, like, present us the problem and we might be able to solve those technology. So. Yeah, I would ask that if we would decide to move forward, you know, I would love for you or who, you know, whoever on your team to come to Lincoln and see our facility, it is really unique. And I think when people see our facility, it kind of pulls it all together because we've, it's one national awards for how it was built. And so I do think after people come in and see it, whether it's a funder or whatever, they're like, oh, this is the work that you do, and it really helps kind of pull everybody's, like, thoughts and minds together. So I would, I would love for that to happen, too. Yeah, that's awesome. This is our big, our new outpatient building. We did a big capital campaign for it and, like, totally renovated this historic building and have been in there for, like, three years, maybe now. Yeah. So it's built with, like, trauma informed design, and it is a very cool space. But that's awesome. Yeah. We would love to see it. Me: Yeah, we absolutely. Them: Lincoln's just, just slightly past west Omaha. So you don't have to tell us, man. Yeah. So I guess so, Megan and I transparently are meeting with a couple other, other organizations just to kind of see. And we do want, like, how long will it take to get a proposal because we'll be kind of pitching these quotes to our CEO as well. That being said, we have our major car fodded next week and our fun, our big fundraiser. So, like, we won't be doing it. Like. Okay. Yeah, I would say, wouldn't you be meeting with them? Is it probably will be the week after next. Yeah. I would say, let's see here. Pull up my calendar. Okay, next week, the week, the 11th. If we had it to you by the 19th or 20th, which is Tuesday or Wednesday of that week, would that be okay with you? That's fine. If for some reason something changes and you need it sooner, just let me know. Yeah. Do you also have a couple of clients that you work with that we can take a look at their website just to get an idea? Yeah, absolutely. We've got tons. So we've been in business for 15 years, so we've done this for a long time. We've got plenty of work to show. And, yeah, we'll, in our proposal, I'll give you guys case studies. And we're about to launch our own website. We just did an update to it. I don't know. I just asked the guys hopefully next week we're lunching, so there'll be some, you know, work to see on there, too. But. But, yeah, we'll send you some, some work examples. And then if you need references to please ask. We don't typically just include those in our proposal, but if you do want to talk to some clients, past clients, we're happy to provide those and. Yeah, anything you need. So also, I always want to mention this, too. We're happy to meet with leadership. You know, we're happy with the, you know, you know, if anyone, you know, wants to vet us and, you know, throw some. What I've probably asked that you do, I'm on the executive leadership team, and we have a Wednesday meeting, and I'd probably just have you, you know, join our teams meeting or if that's today you wanted to come down and tour or whatever, you know, just so that you could, because that's, you know, everybody that's going to be involved in this process will be in that. Yeah. Yeah, absolutely. Just let me know what's most helpful, and we're happy to do it. So. All right. Yeah. Thanks so much. Yeah. Got to us from link family service link, but that's so funny. Actually, it was chat GPT. I was like, who does really great non-profit websites in overhaul, Lincoln, and they popped you out. That's amazing. Yeah. Well, and it's funny. We just did our discovery with family service, Lincoln, and they mentioned you as, like, a fellow, you know, nonprofit in Lincoln. They're actually going to have staff in our new building that will be our 24 7 youth and family crisis program. So. Yeah. And so I was like, oh, surely they just passed her. Thanks, guys. Me: All right. Thanks, ladies. Have a good day. Them: Bye-bye.