Root Structure — Project Timeline
Process Phases
| # | Phase | Status | Dates |
|---|---|---|---|
| 1 | Flowchart | Complete | Sent Nov 17, 2025 / Approved Dec 2, 2025 |
| 2 | Wireframes | Complete | Sent Jan 3, 2026 / Approved Jan 8, 2026 |
| 3 | Design Concepts | Approved | Sent Mar 9, 2026 / Approved Mar 16, 2026 |
| 4 | Final Design | In progress | Eric finalizing colors/styles |
| 5 | Development | In progress | Phase A done (Apr 17). Phase B/C converging — SEO, schema, llms.txt, animations, real CTAs, favicon, community partner module all shipped 2026-05-07 evening. |
| 6 | Launch | Pending | TBD. Pre-launch checklist building in Todoist Launch Queue (verify noindex off prod, OG image upload). |
Deliverable Links
Figma
| Deliverable | Link |
|---|---|
| Flowchart | Figma Prototype |
| Wireframes | Figma Prototype |
| Design | Figma Prototype |
Loom Walkthroughs
| Deliverable | Link |
|---|---|
| Flowchart | Watch |
| Wireframes | Watch |
| Design | Watch |
Other
| Resource | Link |
|---|---|
| Timeline Google Doc | View |
Recent Sessions
2026-05-07 (evening)
Big push session covering SEO/LLM optimization (schema, robots.txt, llms.txt, homepage metadesc), GLightbox zoom bug fix, homepage video popup removed, full CTA audit + 5 pages updated with conversion copy, new link_list ACF module + 6 community partners populated on Why Us, favicon installed, GSAP animations hardened + sprinkled across 11 modules. Parallel agent shipped AJAX Load More, hide_from_public toggle for project categories, and the in-site Training Guide page. Cards completed: GLightbox, CTAs, Why Us community, favicon, Jonathan headshot (no-op), GSAP pass 1.
2026-05-07 (afternoon)
Inbox sweep + Todoist project scaffold. Found Apr 17 Jonathan share + Apr 23 "Website Photots" folder (9 replacement photos) + 2 new Google Doc comments from Chris. Loaded 10 outstanding tasks into the Todoist board.
2026-04-17
Content handoff + Phase A population shipped same-day. Meet the Team rebuilt, FAQs replaced, About stats populated, Why Us hero + zigzag blocks, Landscaping projects, Custom Fire Pit category populated, Wanda G. testimonial. Drive cleaned up under hub folder 1nkAMWJsZ3aWtBDU2EoE_bGTfyzRLpd77.
Waiting On (as of 2026-05-07)
- Chris: Final selections for hero carousel images, mission statement copy + image, category preview images. Possible alternate URL for Exist Green (current is behind Cloudflare bot challenge). Logo refinement input for Eric's Illustrator pass.
- Eric: Logo refinement (Illustrator), draft Our Work captions (Specificity / Location / Differentiator), pick from Drive for outstanding image slots.
About the Business
Root Structure is a custom outdoor structures company based in Omaha, NE. They specialize in fencing, retaining walls, gardens, and custom woodworking — with a focus on intimate, custom work rather than large-scale landscaping. The woodworking side is the majority of their current business model. Closest competitor: Dee-Sign (garden side only, no woodworking).
Current site is on Squarespace (rootstructureomaha@gmail.com). Client wants: mobile-friendly, easy photo browsing, FAQs, testimonials, professional look. Open to Eric's design judgment on colors/fonts. Approved direction: brown color scheme throughout for continuity.