Cumulus Website — Project Notes (Original Proposal)

Project #: 2026-009 Status: Active — Strategy / Flowchart phase Proposal date: 2026-02-04 (signed scope V2) Kickoff date: 2026-02-25 Production target: 120-150 days from start

Frozen at signing. This file captures the scope as proposed/signed. Active scope updates and discovered requirements live in REQUIREMENTS.md, not here.

Client

Organization: Cumulus Digital Systems (dba Cumulus Quality) Website: cumulusquality.com Tagline: "Work Done Right" Product: Quality Execution System (QES) — quality management platform for industrial construction and operations Location: 77 Rowe St, Auburndale, MA 02466 Phone: +1-833-466-8665 Primary contact: Nick Caravella Audience framing: Selling to owners and developers, also to contractors and builders.

Cover Page Voice (Kristin)

Thanks for meeting with us! It was great learning about Cumulus and we're excited to share our proposal with you.

We understand you're growing and shifting into new markets and your site needs to be updated to keep you relevant not only to owners and developers but also to contractors and builders. We'll work with you to create a new site with a streamlined user experience and professional look that will instill confidence and trust.

We'll work with you to determine what pages and content should exist on the new site and how they should flow together. We'll provide an organizational structure for gathering existing and new content and we'll suggest ways to make your copy as impactful as can be. We'll elevate your existing branding on the site with a strategic use of imagery, color, and graphics to bring depth and interest to the site.

Showing your product will be key in helping users understand it quickly, so we'll find creative ways in the design to do so. Ultimately, we'll create a site flow that encourages users to sign up for a demo so you can take the sale from there.

The site will be developed on WordPress with a custom theme, which will allow for much faster page load speeds. We'll optimize for both standard search and generative engines to provide the best visibility. The site will be easily editable on the backend — you'll have custom modules that you can use to create new pages or content sections, and a full video training library so you'll never have to worry about remembering how to edit your site.

Anchors from this voice: - Match-existing brand approach (elevate, not rebrand) - LLM-friendly SEO is a stated deliverable - Demo-signup is the primary funnel goal - Modular CMS with training library is a stated value-prop

Scope of Work

Total: 128 hrs @ $200/hr = $25,600.00

Phase Hours %
Strategy 10 8.47%
Content 10 8.47%
Wireframes 18 15.25%
Design 25 21.19%
Front-end Development 25 21.19%
WordPress CMS 17 14.41%
SEO 5 4.24%
QA & Launch 4 3.39%
Training Library 4 3.39%
Project Management 10 7.81%

Caps in signed scope: - Up to 9 unique page layouts in design - Up to 12 ACF modules in CMS - Up to 1 custom post type in CMS - 2 client revision rounds on wireframes; 2 on design; 2 tweak rounds at soft launch

WordPress CMS includes: - Custom theme content/layout (high editability) - Up to 12 modules · 1 CPT - Content entry, Gravity Forms, search functionality - Optional ADA accessibility via accessiBe (recurring annual fee, $490+/yr — client pays)

SEO includes: - Google Analytics integration - Keywords / page descriptions / metatags on primary pages - Imagery best practices - 301 redirects (legacy URLs) - Social cards - Sitemap submission - Generative engine optimization (LLM-friendly)

Excluded from scope: - Hosting (Flywheel recommended; client pays) - Plugins with recurring fees (client pays) - All content: text, images, videos (client provides)

Payment Schedule

Milestone Amount
At signing $6,400.00
Wireframe completion $6,400.00
Web design completion $6,400.00
Soft launch $6,400.00

Timeline

120-150 day production target (start time availability determined at signing). Kickoff 2026-02-25.

Quote History

A larger V1 quote (231 hrs / $46,200) existed before signing — covered 17 layouts, 20 modules, 4 CPTs, 150-180 day timeline. Cumulus chose the smaller V2 scope (128 hrs / $25,600). All scope decisions reference V2.

V1 quote PDF: https://drive.google.com/file/d/1nzC78fA6yjPJEtq-2FH0I9AWvVZ4s4yK/view V2 (signed) quote PDF: https://drive.google.com/file/d/1hEkh0_pb_YjV87fw0cptR0i6VMLYxiTk/view

Current Site Tech Stack (as of audit)

(Active scope decisions about which of these stay or go are tracked in REQUIREMENTS.md.)