Damn Video - Project Notes
Planning documents, personas, and ideation for the Damn Video project.
Related Development Project
Theme codebase: /Users/edowns/Local Sites/damn-video/app/public/wp-content/themes/damn-video-theme/
Development docs: See CLAUDE.md in the theme root for:
- Architecture overview
- Technical implementation details
- Key files reference
Notes in This Folder
| File | Type | Status |
|---|---|---|
user-personas.md |
Reference | Active |
growth-strategy.md |
Reference | Active |
pricing.md |
Reference | Active |
pricing-competitive-analysis.md |
Reference | New (Dec 20) |
homepage-pricing-ux.md |
Planning | Active |
fun-ideas.md |
Parking lot | Active |
Key Documents
- pricing-competitive-analysis.md — Vimeo comparison, 3-tier vs 4-tier analysis, margin calculations, competitive positioning
- pricing.md — Original tier research, Bunny costs, profit margins
- growth-strategy.md — PLG Land-and-Expand model, upgrade triggers
Workflow
- Ideation — Save ideas and decisions here
- Planning — Flesh out implementation approach
- Development — Reference these notes while building (linked from CLAUDE.md)
- Completion — Archive planning docs to
_archive/, update CLAUDE.md
Note Types
- Reference — Stays active long-term (personas, design principles)
- Planning — Gets archived after implementation ships
- Completed — Lives in
_archive/with PR link
See CLAUDE.md in the theme for full lifecycle documentation.