Family Service Lincoln — Project Notes

Project #: 2026-007 Status: Kickoff — active Kickoff call: March 30, 2026 at 1:30pm Proposal date: January 28, 2026

Client

Organization: Family Service Lincoln Website: familyservicelincoln.org Primary contact: Crystal Holloway — cHolloway@familyservicelincoln.org COO: Shayne Pearson CEO: Dennis (last name unknown) How they found us: Graphic Design Summit

Three sites being consolidated: 1. familyservicelincoln.org — primary/destination site 2. communitycrops.org — FSL program since 2023 3. fiftyonecommons.org — FSL program

About the Organizations

Family Service Lincoln (FSL)

Community Crops

FiftyOne Commons

Client Goals

From the project inquiry:

"Re-design our Family Service Lincoln website by bringing the format design up to date, adding in helpful information like upcoming events, and creating an ease of navigation to our programs and the resources that clients need to access. We would like our website to feel up-to-date, while reflecting our culture and connection to community."

Scope of Work

Total: 159 hours @ $175/hr (nonprofit rate, discounted $25/hr) = $27,825.00

Phase Hours
Strategy 12
Content 6
Wireframes 28
Design 35
Front-end Development 35
WordPress CMS 20
SEO 4
QA & Launch 7
Training Library 4
Project Management 8

WordPress CMS includes: - Up to 20 content modules - Up to 2 custom post types - Gravity Forms integration - Search functionality - Optional ADA accessibility via accessiBe (recurring annual fee, starts at $490 — client pays) - Language translation - Donation integration - Google Maps integration

Design: Up to 10 unique page layouts (determined during Strategy)

SEO: Analytics setup, keywords/metatags, 301 redirects, sitemap submission, social cards

Excluded from scope: - Hosting (G&M recommends Flywheel, will help client set up) - Plugins with recurring fees (client pays) - All content: text, images, videos (client provides)

Payment Schedule

Milestone Amount
At signing $6,956.25
Wireframe completion $6,956.25
Web design completion $6,956.25
Soft launch $6,956.25

Projects extending 60+ days past agreed completion date will be billed in full.

Timeline

90-day production target

Phase Month 1 Month 2 Month 3
Strategy & Flowchart ████
Content ████ ████████
Wireframes ██ ████████
Design ████████
Development ████████
Soft Launch / Launch ████

Note: Content delays contribute to 70% of project setbacks. Client should start auditing content ASAP.

What the client needs to bring: - Decision makers who can review and provide feedback at each phase - A dedicated project lead (facilitates conversation, drives decisions) - Content wrangler (gathers images, writes/sends copy, provides login credentials/assets) - Clear, concise, consolidated feedback

Photography

Contract Status

Current Sites — Tech Notes

All three sites currently run WordPress with Divi theme (Elegant Themes). G&M will build a custom WordPress theme — not Divi.

G&M Team