Day Off Productions — Logo Design
Client: Joey Wolf
Company: Day Off Productions (DBA) / Day Off Productions and Entertainment (DOPE)
Contact: joey@dayoff.productions
Project Type: Logo design
Classification: Personal/friend freelance project. Non-billable. Not tracked in Harvest.
Domain: dayoff.productions (live, GoDaddy "Launching Soon" placeholder)
What They Need
Logo design for a comedy productions and entertainment company. Joey wants a fresh start (declined his first draft). Work is guided by Steve Berg's 3-word framework and color palette, plus Joey's positioning statement.
Positioning: "The right comic in the right room for the right audience — and next level hospitality. Independent, not corporate, but credible."
Brand Inputs
From Steve Berg (creative direction): - 3 Words: Pavement (the band), Enchant, Wow - 3 Colors: Purple, Orange, Green
Who is Steve Berg? Most likely Steve Berg — actor/improviser, Omaha native (b. 1976), University of Kansas grad. Credits: Tag (2018), Don't Worry Darling (2022), The Good Place, The Goldbergs, Drunk History, Joe Swanberg indies. UCB/improv background. Omaha origin + comedy-industry credibility tracks with Joey's orbit. (Inferred — not 100% confirmed with Joey yet.)
From Joey (business context): - Independent, not corporate - Credible and professional - Focus on hospitality + artist selection (curation model)
Phases
| Phase | Status | Scope |
|---|---|---|
| 1. Discovery | TBD | Clarify deliverables, audience, visual references, venue/venue concept |
| 2. Concepts | Ready | Explore 3–5 conceptual directions informed by Steve's inputs |
| 3. Refinement | TBD | Refine chosen direction, secondary marks if requested |
| 4. Delivery | TBD | Final files (vector, web, print, social, usage guide) |
Integrations
| Integration | Status | Details |
|---|---|---|
| 1Password | Not found | TBD — add once pricing confirmed |
| Notion | None | — |
| Todoist | Created | Day Off Productions (ID: 6gRhMrhvM32w5P7j) — 4 tasks scaffolded (1 ready, 3 blocked) |
| Harvest | TBD | Depends on billing arrangement |
| Basecamp | TBD | Depends on client preference |
| GitHub | Not applicable | — |
| Google Drive | Active | Source of truth for all docs & storage. Day Off Productions folder (ID: 1C-1Go_9V7N3UuCiPGN9qyYt83PPe4sR-). Contains README + Branding Discovery Questionnaire. All future docs, mood boards, working files, and deliverables live here. |
Timeline & Status
2026-04-22 — Kickoff email from Joey Wolf. Scope: logo design, fresh start. Brand framework established (Steve Berg's 3 words + 3 colors). Positioned as independent, hospitality-focused, credible.
Status: Awaiting clarification on deliverables, deadline, budget, and visual references before concepts phase.
Open Questions for Eric
Before moving to Discovery:
- Budget / pricing arrangement? (friend rate, pro bono, paid day rate?)
- Target deadline for concepts / delivery?
- Who is Steve Berg and how much decision authority does he have vs Joey?
- Expected deliverables: primary logo, secondary marks, wordmark, color system, usage guide? Which are essential for launch?
- File formats needed: vector (Illustrator, Figma), raster (web), print specs (CMYK, bleed)?
- Does Day Off have a website or social presence yet? Audit for visual context?
- Reference brands / competitor logos Joey admires in comedy/entertainment/hospitality?
- Is there a founding story, venue concept, or geographic anchor? (Tonal cues beyond the 3 words)
- Does Joey have existing brand guidelines or typography preferences?
Docs & Storage
Shared / client-facing docs → Google Drive folder (single source of truth for anything Joey will see, final deliverables, mood boards, working comps).
- README — project context, creative direction notes, start-fresh reminder
- Day Off — Branding Discovery Questionnaire (v2) — 10-question discovery doc for Joey + bonus logo pull homework (open) (pending send). v1 (ID 14dc3h7HUW81oUsHVPopRVnl9Fpy3FhyC6kZFtTdTwuk) is deprecated and should be trashed.
- Logo Inspiration — Joey's Uploads — folder for Joey to drop 10+ reference logos into before concepts begin.
Internal strategy docs → this folder (not shared with Joey):
- CREATIVE-DIRECTION.md — consolidated creative brief: client inputs, positioning read, competitor landscape (5 tiers), anti-references, open questions, working thesis.
Inbound email (2026-04-22) — original kickoff from Joey is in Gmail thread 19db6bb0b6af6093.